black|Up is the first French beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skintones. black|Up develops a true expertise answering darker complexions’ specific needs and offers products that pair professional quality and pleasure of use: velvety effects, mat or powdery finishes, perfect coverage, ultra vibrant colors, 100% non-ashy finish… Thanks to its unique offer, black|Up has become a key player in the makeup world that seduces black and mixed women as much as all the makeup addicts of the planet.