
MAKE UP FOR EVER is a professional cosmetics brand founded in 1984 by artist Dany Sanz.
Originally a painter and sculptor working in Parisian cabarets and theaters in the 1980s, Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a make up artist could desire. Shortly after developing the line, Sanz opened the first MAKE UP FOR EVER boutique at 5 rue la Boétie in Paris, where it still remains today.
The range currently counts over 1,400 products, including foundations, eye shadows, lipsticks, gloss, body make up, eyeliner pencils, loose powders, cleansers, brushes, faux eyelashes, glitter and more.
In 2008, as television stations began transitioning from analog to digital, Sanz developed the brand’s HD Complexion range in response to the demands of professional make up artists who needed products that could counter the unforgiving high definition camera lens.
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